The aesthetic and communicative values of illustrations used in infographic

Document Type : Original Article

Author

Department of Printed Design, Faculty of Fine Arts, Alexandria University, Egypt

Abstract

Illustrations are one of the communication tools that have been able to create for themselves the aesthetic and communicative characteristics and features that are unique to them from other communication tools. This field has been able to create for itself an artistic field that has changed and developed throughout history according to changing political and social conditions and technological progress, as well as with the development of various artistic styles. The relationship between drawings and texts was a close relationship that combines imagination, creativity and skill to express specific information or tell stories visually and create new worlds and bodies, so the drawings accompanying the texts acquired many visual and functional characteristics and characteristics in addition to providing us with a visual heritage that objectively reflects our culture. The illustrations have proven their ability to adapt to information design in communicating information and details and how they affect the perception and understanding of the recipient, as they give the viewer a detailed picture of topics that are difficult to see with the naked eye. The illustrations used in the design of the information have visual and aesthetic properties that distinguish them from other typographical elements that can appear in any design.

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