Karrataine Typography: A New approach to enhance communication.

This paper introduces new kind of motion text called “Karrataine typography”. This term 
describes a new type of motion typography. Karrataine is the word of Arabic origin, which 
means twice. Karrataine typography describes a case of movement where the character appears 
twice in different two image, the first image is the word structural form and the second image is 
a pictorial form which present the meaning of these word. 
The main condition in the morphing from text to image is that the resulting image depends on the 
structural letterform of the word - meaning that the word and the graphic form meet in the same 
structural design.
Through an experiment conducted by the researcher, animated clips of the process of morphing 
the word into the expressed shape were shown to a number of persons of different ages. This is 
to measure how easy it is to recognize the shape and the word. Was the recipient able to connect 
them visually and mentally, or not? 
Through the questionnaire, a comparison was made between the different ages without omitting 
the gender, so to know whether this method is effective with one age group without the other? 
Will the results differ according to the type? or not?