The effective of augmented reality in the interactive print design

Mohamed Gamee Kamel El-Saidy, Yasmine; Mohamed Abolnaga, Hassan

doi:10.21608/ijmsat.2021.226261

The effective of augmented reality in the interactive print design

Document Type : Original Article

Authors

¹ master's degree researcher in the Department of graphic Designs, Communication and Graphic Design Division, Faculty of Fine Arts - Alexandria University

² Professor, Department of graphic Designs, Faculty of Fine Arts, Alexandria University

10.21608/ijmsat.2021.226261

Abstract

The research deals with the effectiveness of augmented reality
in the design of interactive publications, as augmented reality is
one of the newest and most widely used technology techniques.
the latest popularity in print advertisements, and it supports
advertising with sound and movement, which makes it more
attractive than traditional advertisements, where advertisement is
displayed on phone screens, which is a process of merging
Virtual objects in a real environment in Real-time , augmented
reality combines the real and the virtual.
Augmented Reality aims to simplify a user's life by bringing
virtual information not only to their immediate surroundings, but
also to any indirect view of the real world environment, such as a
live video broadcast. Augmented reality enhances the user's
ability to visualize and interact with the Real world.

Keywords