Influence of Changing the New Technology on Digital Typography (case study – Arial font)

Document Type : Original Article

Authors

1 MFA Student – Graphic and Motion Designer– Faculty of fine arts, Alexandria University

2 Professor, Department of graphic Designs, Faculty of Fine Arts, Alexandria University

Abstract

From the dominance of Microsoft Word to the emergence of 
@font-face CSS typography style has reduced the typography 
style to one font per font design, usually Arial.
As manufacturing types were increasingly shifted from 
foundries to software companies. The design of the letters by the 
use of the foundry is still a resource for designers, not the general 
public.
Website and Layout rediscovered Latitude, Serif, and Specialized 
fonts once again. Or is there something else on the horizon for 
printing? Will the old three-line layout rules be developed as the 
de facto basis for font design limitations in traditional book 
publishing?
Using a CMS like Word Press? A large number of publications 
are produced by words; supporting fonts support various glyphs 
in a language?
The research will attempt to consider these issues and focus on 
the impact of websites and Web 2.0 topics. In addition, these 
examples in current use and the impact of globalization on web 
distribution, print, and font usage will be investigated with the 
specific examples included to support the examination's 
conclusions and extend the use of font APIs and their impact on 
print usage. One thing is clear, which is that changes in service 
delivery and the desire to seize the dominant position in the 
world market not only create time for new services, but also 
create the need to distinguish brands through typography. It is 
clear that the future will include changes in the use of the type 
(fonts) and how it is delivered on different digital devices. In age, 
Branding is everything.

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