The rules of graphic design for color blind patients in social media

Mahmoud Samy, Maisoun Hesham

doi:10.21608/ijmsat.2024.252184.1018

The rules of graphic design for color blind patients in social media

Document Type : Original Article

Author

Maisoun Hesham Mahmoud Samy

PhD in Graphic design, Graphic Department - Faculty of Fine Arts - Alexandria University

10.21608/ijmsat.2024.252184.1018

Abstract

Today, the world is experiencing a new phase of intellectual and technological development in which innovation is mixed interactively in all aspects of life and everything that exists around us. Through social media, we discover and learn new information, share ideas, and interact with others.
Graphic design has an important role through social media. It is important in attracting the user’s attention because social media users are constantly increasing and there are color-blind people who use social media sites.
Color blindness is a term that means a person suffers from a defect that causes him to lose the ability to see one of the following three colors: red, blue, or green, or the color resulting from mixing them together. 8% of men and 0.5% of women suffer from some form of color blindness.
Methods and rules of design through social media for color blindness It is important to understand that color blindness is not equivalent to seeing only in black and white, which is a decreased ability to distinguish between shades of some colors.
These colors tend to blend into each other, resulting in visualizations that may look like this:
The requirements for implementing designs through social media for color blindness are selecting colors that are friendly to color blindness, the method of writing and drawing, the placement of textures, lighting, and brightness.

Keywords