The attraction of eye movements and visual impressions in motion designs of street Billboard in teaser campaigns.

Document Type : Original Article

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Dr. Maisoun Hesham Mahmoud Samy Hassan Sobhy. Lecturer at Faculty of Arts and Design October University for Modern Sciences and Arts

Abstract

When someone sees something move, they have a subconscious connection to the personality of the movement. Of course, audiences can read your tagline and look at your product, but when the brand is moving, you’re looking in a different way, and getting a feel for character specially if it’s teasing campaign, you will see more and more, and focus need to know. Billboard advertising is some of the best design there is, with larger-than-life design striving to catch the eye of busy consumers out on the street. Their sheer size gives them extra impact specially if it's motion graphic, but they need to be clever and not just enormous. eye movements as the indicators of human information processing have been studied in many domains. However, it is not clear how users’ eye movements differ among specific campaigns attribute, while visual impression of a product plays a crucial part in distinguishing billboard designs. based on the theory of cognitive-affective emotions in case driving cars or walking in street while watching for billboards especially teaser campaigns.

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